Most countries and government leaders are displaying with pride how many Unicorns their economic landscape is producing every quarter… For some old dudes (like me probably), the burst of the Internet bubble early 2000s may still be a strong reminder that growth (sometimes at any cost) is not the only or most sustainable route.
As stated by Sikander Hauser, “Slow, incremental progress is just as valid as hypergrowth, though it might not be as exciting as a rocket symbol”. When one alternative for your company’s development profile is branded “Cockroach”, it is clearly not as appealing and glamorous as Unicorn.
For founders / CEOs this is a genuine topic to assess. Between Unicorn and Cockroach, requirements for themselves and their company are significantly different.
So take your pick as wisely as possible.
This article in Sifted provides interesting thoughts on the matter